"Mind is never a problem but mindset is. - Narendra Modi, Hon'ble Prime minister of India
I believe you're reading this post because you're horribly disappointed, sick-and-tired of your employer/recruiter/friends/colleagues (basically everyone) suggesting that for being a good strategist you need to have an Ivy-league MBA. Sounds familiar?
Hon'ble PM of India, Mr Narendra D. Modi, a master strategist |
Let me today break the myth by sharing with you a mint-fresh story of our Prime minister, Mr Narendra D. Modi, who has probably put the best strategists to shame by his master-stroke. If you're an aspiring business leader, you don't want to miss this one.
My story today is about a men's suit. Really, a suit? So what's with this "Suit-Strategy" that I'm emphasizing on. Let's find out, shall we. Just for the record, this post has got nothing to do with politics, sounds interesting? Read on..
Our Prime minister won an unprecedented election in May 2014, beating all possible predictions, analysis, rhetoric etc and transformed the political dynamics of the world's biggest democracy. His inspirational "Tea seller-to-PM" story is now immortal.
Recently, India invited the Hon'ble President of the United States, Mr Barack Obama to New Delhi and hosted a never-seen-before affair of bilateral ties between the two great nations. Mr Modi chose to wear a specially designed suit while greeting the US president. This outfit was gifted to him by one of this many admirers and apparently costed a Million rupees in Indian currency (That's a little over USD 15k on a fair conversion basis) The suit has the prime minister's name woven in it and that apparently was a "big deal" !The controversy suit :) |
So, was that really a big deal? Well, this is where the fun begins.
India's federal opposition parties are so devoid of issues that believe it or not, in a recent state election, Mr Modi's USD 15k suit became a key electoral issue! What? Really? Are we serious? Yes, I am and it's just sad. We are becoming a country where affluence is considered a taboo and poverty, an achievement.
Mr Modi is not a quitter and that's exactly where he came up with his Master-stroke.
In order to silence his critics, he declared to auction his "suit".Pretty smart, wasn't it? What could the opposition possibly say now?
The good news is: Mr Modi's strategic thinking has fetched a whopping sum of 43 Million in Indian currency after an interesting three day auction. That's roughly USD 700k ! Yes, a diamond-merchant bought the suit for USD 700k...all cash ! The venue of the auction was smartly chosen to be a city called "Surat", the diamond business hub of India and not Delhi, Bombay or any other Metro city. The result: Absolutely fabulous.
Mr Modi has announced that the proceeds of the auction will go towards cleaning up the world's most sacred river, Ganga (or Ganges, as the British termed it)
In one-single master-stroke, our prime minister did the following:
- Silenced his opposition
- Compelled his critics to look for another issue to attack him
- Generated money for a cause to save a great river
- Evoke respect from all walks of the society
- Establish that he could give away his personal belongings for nations' cause
My conclusion: Strategist don't necessarily need to sit in air-conditioned boardrooms & formulate ideas. They perhaps can come from any part of the system, not compulsorily an "MBA institute". Even a street vendor, a local bakery, a fast-food joint, a car repair shop or a newspaper seller can inspire you with a unique idea that will help you sell better, grow faster and achieve higher. So, look around you, understand your business, study your customers (Read: Talk to them) come up with a better offering (not necessarily cheaper) and be humble enough to always keep your "Customers-first".
For the record, Mr Modi does not have an MBA !
Looking forward to your comments and feedback. This article was originally published on my LinkedIn page: Click Here
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